My blog feedback
After presenting our presentation, Kristal and I received the following feedback :
Positive points
-Ideas sounded well thought out and feasible
-The black and white theme would be 'different'
- The idea of the video being shot in London would make the video unique
-The colour scheme would work and would really bring out the emotional lyrics in the song
Not so positive
-Difficulty surrounding who would be the main character in front of the camera
- Difficulty in decoding the meaning behind the singer applying her make-up with a black and white setting- could turn out to be a pointless effect
-Difficulty is making the video itself in slow motion.
Monday, 29 September 2014
Wednesday, 17 September 2014
Copyright letter
My Copyright letter for Jhene Aiko's 'comfort inn ending'
In order to avoid any legal issues, I have been requested to ask for permission from the legal owners of the video and the song itself to use for my coursework, here is the letter below:
In order to avoid any legal issues, I have been requested to ask for permission from the legal owners of the video and the song itself to use for my coursework, here is the letter below:
La Retraite RC
School
Atkins
Road
London
SW12 0AB
UK
EPIC records
550 Madison Ave.
New
York, NY 10022-3211
USA
17th
September 2014
Dear Copyright
Holder,
I am currently an A level
student studying Media and I am writing this letter to ask for your permission to use your song (Comfort Inn Ending by Jhene Aiko) for my music video recreation task which I will be working on for my practical work assignment.
I can assure
you that the music video will only be shown to my Media Studies class, my
teacher and the OCR exam board. Your company and the artist herself will have
an opportunity to view the final video if you wish.
If possible,
could you please send me a written copyright notice to be included in my
coursework portfolio?
Yours
faithfully,
Luke
Levy-Shepherd
My audience research survey
In order to conduct the most accurate research, I have created a survey which contains 10 questions that I believe will help a great deal when it comes to gathering the most accurate details because it is designed to be concise and extract the relevant information from the audience rather than having multiple tick boxes where they can tick whatever they want which leads to an ambiguous result overall.
https://www.surveymonkey.com/s/2YXRSPY
In order to conduct the most accurate research, I have created a survey which contains 10 questions that I believe will help a great deal when it comes to gathering the most accurate details because it is designed to be concise and extract the relevant information from the audience rather than having multiple tick boxes where they can tick whatever they want which leads to an ambiguous result overall.
https://www.surveymonkey.com/s/2YXRSPY
Tuesday, 16 September 2014
Character profile
Age: 18-25
Gender: Not of high importance
Favourite food:Ready meals
Voting preference: Labour
Class: working/middle- preferably student if under 23
Likes:R&B,clubbing,bowling etc
Dislikes:Rock music,80's- the past (in terms of music)
Current residence:in and around London
Favourite Tv show: anything related with MTV
Favourite restaurants: something cheap, fast food such as McDonalds/Nando's
Where they go on holiday: Cheap party destination such as Ibiza or Malia
Age: 18-25
Gender: Not of high importance
Favourite food:Ready meals
Voting preference: Labour
Class: working/middle- preferably student if under 23
Likes:R&B,clubbing,bowling etc
Dislikes:Rock music,80's- the past (in terms of music)
Current residence:in and around London
Favourite Tv show: anything related with MTV
Favourite restaurants: something cheap, fast food such as McDonalds/Nando's
Where they go on holiday: Cheap party destination such as Ibiza or Malia
Thursday, 11 September 2014
Google blogg
Media R&B research (3 videos with links)
Conventions of women within the music industry
After conducting my research, I discovered that women within the R&B industry tend to wear a minimal amount of clothing to appeal to their male audience this idea is fortified when you look at various artists such as Lady Gaga and Rihanna who often decide against covering up their bodies to convey their promiscuous side which is generally associated with females. Here is a link to Miley Cyrus' latest video 'wrecking ball' which supports this idea.
https://www.youtube.com/watch?v=My2FRPA3Gf8
I have also discovered that watching videos from artist's such as Keri Hilson and Beyonce ( such as single ladies and run the world) women tend to wear heels which show their legs which makes them appear taller hence less of inferior in comparison to a male.
These artists tend to use dance studios to record the majority if not the entire video in order to display the synchronised dancing which is a common feature of an R&B music video.
Females such as Beyonce are renown for consistently using love and relationships as a theme for their videos which often contain scenes of semi-naked intimacy which supports the idea that 'sex sells'.
Men within the industry (such as Trey Songz) tend to prefer using a slower pace to their songs and music videos whilst using more of a monotone tone of voice to again, make them seem more 'sexy' and 'desirable' and really make their target audience (women) fantasise about them so the likelihood of them purchasing the music is increased.
Men also tend to have more close up shots than women because it again shows their intimate side which many women are said to find appealing.
women on the other had tend to typically use a wider variety of shots because they normally have some sort of storyline accompanied by synchronised or solo dancing Britney Spears' 'hit me baby one more time' would be a good example of this. Artists tend to have fairly attractive backing singers and dancers in their videos however, they tend not to be 'overly' attractive in fear of them upstaging or taking the limelight away from the main artists and the
audience's attention would be diverted.
Here are the links to my videos of choice:
https://www.youtube.com/watch?v=IhIbbBwrOsc
https://www.youtube.com/watch?v=C-u5WLJ9Yk4
Conventions of women within the music industry
After conducting my research, I discovered that women within the R&B industry tend to wear a minimal amount of clothing to appeal to their male audience this idea is fortified when you look at various artists such as Lady Gaga and Rihanna who often decide against covering up their bodies to convey their promiscuous side which is generally associated with females. Here is a link to Miley Cyrus' latest video 'wrecking ball' which supports this idea.
https://www.youtube.com/watch?v=My2FRPA3Gf8
I have also discovered that watching videos from artist's such as Keri Hilson and Beyonce ( such as single ladies and run the world) women tend to wear heels which show their legs which makes them appear taller hence less of inferior in comparison to a male.
These artists tend to use dance studios to record the majority if not the entire video in order to display the synchronised dancing which is a common feature of an R&B music video.
Females such as Beyonce are renown for consistently using love and relationships as a theme for their videos which often contain scenes of semi-naked intimacy which supports the idea that 'sex sells'.
Men within the industry (such as Trey Songz) tend to prefer using a slower pace to their songs and music videos whilst using more of a monotone tone of voice to again, make them seem more 'sexy' and 'desirable' and really make their target audience (women) fantasise about them so the likelihood of them purchasing the music is increased.
Men also tend to have more close up shots than women because it again shows their intimate side which many women are said to find appealing.
audience's attention would be diverted.
Here are the links to my videos of choice:
https://www.youtube.com/watch?v=IhIbbBwrOsc
https://www.youtube.com/watch?v=C-u5WLJ9Yk4
Monday, 8 September 2014
Miley Cyrus' wrecking ball- VMA 2014
After watching Miley Cyrus' latest music video 'wrecking ball' I have formed the opinion that it was a very unique video which included various different 'typical' music video conventions however I strongly believe that it was not worthy of the award that it attained.
I think it is challenging to confidently state which video is clearly better than another one purely down to the fact that different people have opinions as to what makes a music video 'good' hence worthy the award.
If I was to choose another music video in place on Miley Cyrus' to win the award, I would perhaps choose a video which tells a distinct story or causes some sort of emotive feeling from the audience because it is a lot harder to manipulate your target's audience's feelings in comparison to simply shocking them by doing something 'out there' such as appearing half naked on an oversized piece of equipment.
If members of today's target audience continue to pay attention to these sorts of extreme videos which appear to stem from half-baked, extreme thoughts anybody within the music industry could decide to emulate a video similar to the nature of 'wrecking ball' which I personally believe would remove the credibility of the award and the quality of the music produced could potentially be compromised simply due to the fact that the artist's could decide to spend the majority of their time creating an extreme video to shock the audience.
After watching Miley Cyrus' latest music video 'wrecking ball' I have formed the opinion that it was a very unique video which included various different 'typical' music video conventions however I strongly believe that it was not worthy of the award that it attained.
I think it is challenging to confidently state which video is clearly better than another one purely down to the fact that different people have opinions as to what makes a music video 'good' hence worthy the award.
If I was to choose another music video in place on Miley Cyrus' to win the award, I would perhaps choose a video which tells a distinct story or causes some sort of emotive feeling from the audience because it is a lot harder to manipulate your target's audience's feelings in comparison to simply shocking them by doing something 'out there' such as appearing half naked on an oversized piece of equipment.
If members of today's target audience continue to pay attention to these sorts of extreme videos which appear to stem from half-baked, extreme thoughts anybody within the music industry could decide to emulate a video similar to the nature of 'wrecking ball' which I personally believe would remove the credibility of the award and the quality of the music produced could potentially be compromised simply due to the fact that the artist's could decide to spend the majority of their time creating an extreme video to shock the audience.
Here is a link to the original video created in 2013:https://www.youtube.com/watch?v=My2FRPA3Gf8
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